Each block size and shape has been thoroughly tested so as to support and enhance a child's motor skills and cognitive brain development. Building 'Just Block' structures, helps develop a child’s fine motor and manual dexterity skills as well as hand-to-eye coordination and to exercise the hand and finger muscles. A given block set is not designed to force/instruct any particular way of playing. In contrast, the focus is on letting children use their own imagination. During the building process, a child can learn how to explore and exploit cause & effect, to undertake challenging tasks and to test the limits of their abilities.
In general, toys tend to impose limits in their use-for-play without stimulating a child’s imagination. The 'JustBlocks' approach is intended to counteract this, where a child uses its own creativity, through play, to achieve whatever goals they have in mind. Spacial creative skills so acquired help a child to achieve the necessary and enhanced means for its mental development.